The human factor in innovation

Theory tells us that innovation is an interactive process, a learning process between people and organizations, that strongly relates to the organizational culture. It is this learning process I’m very interested in, what moves individuals here: how they think, act, develop, and give meaning to their professional life in the organizational context. My entire career and my personal development have been infused by that interest. Many years of experience have taught me that if you want to achieve anything in the actualisation of innovation, you need to recognise and embrace the intangible characteristics of learning in relation to the organizational culture. The desired understanding of innovation and its commercialisation is created through this interactive process.

The results of research on human knowledge development reveal that (academic-)entrepreneurs, managers and professionals in small firms who avail of coaching and training on leadership, entrepreneurship and organizational culture show a significantly positive contribution to increased innovative activities and performance. The benefits show an even stronger significance in the case of small-sized firms in the high technology sectors or ‘research-based’ firms and particularly start-ups. It is therefore that I focus on the human side of innovation processes in high-tech SMEs. It facilitates learning for individuals and organizations, and is a place for (academic-)entrepreneurs, leaders, managers and professionals who are looking for inspiration, motivation, knowledge and insight towards successful commercialisation of their innovations. Focused on identifying the characteristics and behaviours of innovative people in organizations I adopt an interdisciplinary perspective, drawing upon and synthesising insights from research in organizational behaviour, business, management, and (strategic) human resource management.

Based on people-oriented innovation philosophy, I aim to be a source of inspiration for my clients by offering genuine solutions and adding value to innovation processes and developments, thus contributing to the commercial application of new knowledge and the implementation of ideas. The services encompass the whole range of business innovation coaching, training programmes and monitoring of innovation processes.

Business (Innovation) Coaching

The business (innovation) coaching mission is to empower SMEs toward successful commercialisation of their innovation. Business (innovation) coaching focuses on the business innovation culture of the organisation rather than on the personal life (or leadership qualities) of its executives. You will develop leadership skills by internalising the knowledge on the innovation process offered by business coaching.

Academy for Entrepreneurship

This intensive 4x½-day training programme has been specially developed for entrepreneurs with a background as a researcher involved in the commercialisation of high-tech knowledge and expertise.

There is such a thing as a free lunch (TISTAAFL)

The TISTAAFL format is simple, free of charge and based on the idea of business (innovation) coaching, during lunch an (academic-)entrepreneur, leader or manager is invited to discuss the professional challenges s/he experiences. In an informal setting, the reference system of the interaction is the experience and the ideas of the entrepreneur and the needs of the organization. Oh, and lunch is on me as well.

Culture of Innovation Monitor

The Culture of Innovation Monitor measures the maturity of development of an organization’s innovation processes. The monitor gain insight into the organization’s strengths and the gaps and provides guidance for taking concrete actions towards improving the culture of innovation.

Profile

The human side of innovation processes philosophy is based on social constructivism. This social theory maintains that human development is socially situated and knowledge is constructed through interaction with others. The theory makes the assumption that learning is developing knowledge through understanding and interaction what occurs by intentional human activities in organizations. This concept requires learners to develop teamwork expertise and to see individual learning as essentially related to the success of group learning.

The learning will take place on the basis of the Action Learning Model. This education concept requires an active and interactive participation of participants. In a logical sequence a number of topics will be discussed on the basis of theory and practice. This method enables participants to develop a sound understanding of the underlying theories and to share experiences.

WhozNext is a trade name of Pieterse.com.

  • Method

    The people-oriented innovation philosophy is expressed in its practical, result-oriented and small-scale method through:
    • Working with small groups of (academic-)entrepreneurs, leaders, managers and professionals;
    • Co-production of knowledge and solutions between the client and me, always referring to the knowledge and ideas of the client, and the needs of the organization;
    • Contribute to manage the implementation process by insuring clear milestones, addressing potential benefits and risks. The more such knowhow is assimilated by the organization (learning impact), the higher will be the chance for actions by the organization;
    • Involving and inspiring (academic-)entrepreneurs, leaders, managers and professionals to offer a meaningful contribution to the innovation process;
    • Providing tailor-made solutions aimed at desirable attitude and behaviour and at effective cooperation.

ABOUT ME

Based on people-oriented innovation philosophy, I aim to be a source of inspiration for my clients by offering genuine solutions and adding value to innovation processes and developments, thus contributing to the commercial application of new knowledge and the implementation of ideas.

I (1964) started my own business in 2000, next to my long career in education. The leitmotiv in my work as a manager, trainer and coach in business is my interest in what ‘moves’ individuals. My company focuses on the human side of innovation processes and its commercialisation. I'm the author of several articles and books on new approaches to organizational development as well as on management of business innovation and organizational culture. I developed, among other, a (European) Masterclass Biobusiness and an MBA in Biotechnology. Characteristic of me is my ability to combine my academic background and my creative style of working with a practical and result-oriented approach. I hold a PhD in Business Administration (specialised in organizational culture, organizational learning, innovation and leadership), and has studied for a year in the United States and Russia. I'm affiliated as a Business Innovation Coach with the European Union's project ‘CoachCom2020’, as a Senior Research Fellow with the Business School of the University of Leicester (UK), as an Associate with de Baak Institute for Leadership and Entrepreneurship (NL), and as a Lecturer with the Faculty of Economics and Business Administration of VU University Amsterdam (NL).
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Vincent Pieterse

Owner and founder
The leitmotiv in my work as a manager, trainer and coach in business is my interest in what ‘moves’ individuals. I’m the author of several articles and books on new approaches to organizational development as well as on management of business innovation and organizational culture.