The Human Factor in innovation

The foundational key to successfully commercialise innovations requires to combine traditional ideas on innovation with new insights into the role of the human factor intangible assets. In order to tackle these issues, a focus beyond high technical skills and innovative product development is necessary, as intangible resources are more likely than tangible assets to produce a competitive advantage. The challenge is to develop, mobilise and utilise new insights in order to create a culture of innovation.
That’s what we do.

Business (Innovation) Coaching

The business (innovation) coaching mission is to empower SMEs toward successful commercialisation of their innovation. Business (innovation) coaching focuses on the business innovation culture of the organisation rather than on the personal life (or leadership qualities) of its executives. You will develop leadership skills by internalising the knowledge on the innovation process offered by business coaching.

Academy for Entrepreneurship

This intensive 4x½-day training programme has been specially developed for entrepreneurs with a background as a researcher involved in the commercialisation of high-tech knowledge and expertise.

There is such a thing as a free lunch (TISTAAFL)

The TISTAAFL format is simple, free of charge and based on the idea of business (innovation) coaching, during lunch an (academic-)entrepreneur, leader or manager is invited to discuss the professional challenges s/he experiences. In an informal setting, the reference system of the interaction is the experience and the ideas of the entrepreneur and the needs of the organization. Oh, and lunch is on me as well.

Culture of Innovation Monitor

The Culture of Innovation Monitor measures the maturity of development of an organization’s innovation processes. The monitor gain insight into the organization’s strengths and the gaps and provides guidance for taking concrete actions towards improving the culture of innovation.

Complex challenges in society require the application of new insights into the human factor in organisational innovation

As a ‘profit-with-purpose’ think tank, we aim for maximum impact without just pursuing profit; our priority is sharing knowledge to empower enabling technology SMEs in their efforts and challenges towards successful commercialisation of their innovation. We do not receive structural subsidies. This means that we are independent, sharp and enterprising. We work together with government, business and knowledge institutes that share our ambitions.

WhozNext develops solutions to the questions that arise during the transition to an innovative organisational culture. We learn how this must be done by developing programmes and interventions, both on a commissioned basis and on our own initiative. As innovation is an interactive process, a learning process between people and organisations, we share the knowledge accumulated in doing so with as many people as possible, because knowledge only gains value when it is shared.

We have years of experience in the field of science, management, entrepreneurship, business development, valorisation, coaching, teaching and the development of educational and coaching programs.

  • Innovation is a process of learning both by the individual and by the organisation as a whole


Uploaded image

Vincent Pieterse, PhD

Co-founder and Director
I hold a PhD in Business Administration. The leitmotiv in my work is my interest in what ‘moves’ individuals. I’m the author of several articles and books on new approaches to organizational development as well as on management of business innovation and organizational culture.